Marketing Enablement Team Leader

• Develop and execute the overall marketing enablement and sales operations strategy to support business growth and pipeline velocity
• Partner with marketing, sales, and revenue leadership to align go-to-market efforts and pipeline development initiatives
• Define KPIs to measure the success of pipeline growth, lead quality, and sales effectiveness
• Oversee the creation, distribution, and maintenance of enablement content, playbooks, messaging guides, and onboarding materials for marketing and sales teams
• Ensure campaign messaging and positioning are aligned with buyer personas and sales stages
• Collaborate with product marketing to roll out new messaging, product updates, and GTM initiatives to revenue teams
• Drive adoption of marketing automation and content management tools across the teams
• Act as a liaison between marketing, sales, product, and customer success teams to ensure consistent messaging and aligned processes
• Facilitate regular feedback loops between marketing and sales teams to identify friction points and improvement opportunities
• Set clear goals, performance metrics, and development plans for each team member. Foster a culture of collaboration, innovation, and accountability
• Identify bottlenecks in the pipeline development and lead-to-revenue processes

• 3-5 years of Strong leadership experience in marketing or sales enablement, sales operations, or revenue operations
• Strong analytical and problem-solving skills with an ability to derive insights from complex datasets
• Proven ability to drive alignment across sales and marketing teams
• Familiarity with CRM systems (e.g., Salesforce)
• Excellent communication, project management, and stakeholder management skills
• Strong communication skills in English (written and verbal)
• Ability to work and execute quickly in a fast-paced and dynamic environment

• Bachelor's degree in economics, Marketing, Management, Science, Technology, Engineering, Math (“STEM” majors) or equivalent experience
• Background in marketing analytics or lifecycle marketing
• Familiarity with cybersecurity industry trends and customer behaviour
• Proficiency in Power BI, Excel, and data visualization tools
• Knowledge of A/B testing methodologies and customer segmentation techniques
• Experience with Python for data manipulation and automation

Mploy