Digital Marketing Manager
- תל אביב
- משרה קבועה
- משרה מלאה
- Develop and strengthen CET's brand presence across diverse educational sectors.
- Execute strategic marketing plans and initiatives.
- Manage CET's websites and digital platforms, including content creation, site updates, UX enhancements, and integrations.
- Lead digital and social media marketing strategies to enhance CET's online presence.
- Oversee marketing campaigns, monitor performance, and analyze data-driven insights.
- Build and execute customer journey strategies across multiple touchpoints: email marketing, SMS, WhatsApp, and digital engagement.
- Plan and manage PR activities, including content creation and media outreach.
- Organize and execute conferences, webinars, and industry events.
- Supervise the production of marketing videos and promotional materials.
- Collaborate with designers and external vendors to create brand-aligned visuals.
- Identify PR opportunities and create compelling stories for media channels.
- Support traditional marketing efforts, including branded giveaways, presentations, and catalogs.
- 3+ years of experience in marketing (agency or in-house, B2C/B2B).
- Strong knowledge of digital marketing trends, SEO, PPC, and customer journey mapping.
- Hands-on experience with marketing automation tools (Salesforce Marketing Cloud - a plus).
- Proven ability to analyze data, optimize campaigns, and drive engagement.
- Excellent writing and communication skills (Hebrew & English). Arabic - a significant advantage.
- Strong interpersonal skills and the ability to work in a fast-paced team environment.
- יכולת ...
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