Social Media & Community Lead
- תל אביב
- משרה קבועה
- משרה מלאה
- Lead and execute the organic social and brand marketing strategy across Meta (Facebook and Instagram), TikTok, YouTube, Twitter, Reddit, as well as other relevant social media platforms.
- Develop and produce high-quality video-led content that aligns with Botika's brand and tone, tailored to each platform's best practices.
- Stay ahead of platform trends, adapting content to each platform's language and audience.
- Utilize AI and cutting-edge tools to maximize content output efficiently.
- Work closely with influencers and brand partners to drive engagement.
- Analyze content performance, iterate based on data insights, and continuously optimize for impact.
- Support broader marketing initiatives, including email marketing, PR and more.
- Proven experience: At least 3+ years in similar social media, content creation, or brand marketing roles. SaaS startups preferred.
- Mother-tongue level English, with exceptional written and verbal communication skills.
- Bachelor's degree in Communications, Marketing, Journalism or a related field.
- Deep fashion affinity: You naturally track fashion trends, speak the language of different diverse audiences and are immersed in the industry.
- Content production expertise: Ability to independently create, edit, and publish engaging video and visual content at scale, managing the full process from concept to execution.
- Social platform mastery: In-depth understanding of platform differences, trends, and best practices.
- Innovative & hands-on: Comfortable using AI tools to scale content creation and always exploring new tech and trends.
- Data-driven mindset: You don't just post content - you track its impact, test new ideas, and optimize based on performance.
- Experience working with influencers and social-first brand marketing.
- A Bias for action, with a strong curiosity and willingness to experiment.
- Willing to both manage and execute, balancing high-level strategy with hands-on execution.
- An ability to thrive in a culture of rapid experimentation, creativity, and feedback-driven innovation.
- A passion for continuously thinking, test, and implementing new ways to help the team work smarter, better, and faster.
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