CRM Manager

רמת גן
משרה קבועה
משרה מלאה

לפני 3 ימים
שלח בקשה בקלות

eTeacher Group is an EdTech pioneer and innovator that has been on the cutting edge of educational technology since its foundation. Today our company has grown to over 800 employees while we deliver high quality live courses to over 50,000 students a year on our online Learning Platform. Our strategy is to continue on our path of innovation to deliver personalized, outcome focused learning experiences, by leveraging AI technology and advanced teaching methodologies.We are looking for a results-driven and strategic CRM Manager to lead the development and execution of high-impact CRM and email marketing strategies focused on customer acquisition and engagement. This role requires a balance of strategic thinking, hands-on campaign execution, data analysis, and team leadership. The ideal candidate thrives in a fast-paced environment and is passionate about leveraging customer data to drive personalized, multi-channel communication.Responsibilities:CRM Strategy & Leadership

Develop and execute CRM strategies aligned with company and brand objectives.
Define and oversee customer journeys, segmentation, and personalization initiatives.
Drive innovation in automation and customer lifecycle marketing.
Provide vision, leadership, and mentorship to the CRM team.

Team Management

Lead and manage a CRM team including campaign managers and specialist, automation expert and a project manager.
Assign responsibilities, set priorities, and ensure smooth delivery of all CRM projects.
Coach, develop, and evaluate team members to foster growth and performance.
Build a collaborative, results-driven, and creative work environment.

Brand & Customer Experience

Ensure CRM communications are aligned with the brand’s voice, tone, and identity.
Collaborate with brand, marketing, and sales teams to maintain brand consistency.
Develop creative, customer-focused messaging that strengthens engagement and loyalty.

Data-Driven Marketing

Leverage customer data and BI insights to drive decision-making and personalization.
Define, track, and optimize KPIs for campaign performance, engagement, and retention.
Implement A/B testing and continuous optimization to maximize results.

Campaign & Automation Oversight

Supervise planning and execution of multi-channel CRM campaigns (email, SMS, WhatsApp, social).
Ensure effective use of automation platforms for scalable, personalized communication.
Oversee end-to-end project execution, ensuring deadlines and quality standards are met.

Cross-Functional Collaboration

Partner with Product, Marketing, Sales, and BI teams to align CRM with overall business goals.
Ensure data integrity, compliance, and smooth integration across systems.
Act as the key CRM representative in company-wide strategic discussions.

2+ years of hands-on experience in CRM/email marketing.
Proven experience managing and leading a team.
Strong knowledge of CRM and automation platforms (e.g., ActiveCampaign, SendGrid, or similar).
Data-driven mindset with excellent analytical and reporting skills.
Ability to lead strategy while remaining hands-on with execution when needed.
Experience with multilingual campaigns – an advantage.
Bachelor’s degree in Marketing, Business, or related field (preferred).
Fluency in English – required.

eTeacher Group