Customer Marketing Manager
- תל אביב
- זמנית
- משרה מלאה
- Develop and execute multi-channel marketing strategies and programs that create engagement, deliver value, and drive impact across all customer lifecycle stages within our growing customer install base.
- Analyze data to understand customer pain points, engagement, customer experience, and product adoption and usage to identify growth opportunities and make recommendations for improvement.
- Identify upsell and expansion opportunities and create targeted campaigns and motions to meet pipeline targets-acting as a key stakeholder in driving business growth alongside the customer revenue team
- Segment lists based on users' behavior and engagement, and build effective conversion journeys.
- Drive customer advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
- Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
- Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads.
- Run ongoing A/B tests on different performance parameters and develop playbooks
- Regular tracking and reporting on campaign performance
- Bachelor's degree in business, marketing, or related field
- Minimum of 3+ years of experience in customer marketing or related B2B marketing roles in a global SaaS or tech company.
- Strong analytical skills with the ability to analyze data, make strategic recommendations based on customer journey and usage patterns, test, and optimize.
- Experience with email marketing, marketing automation, and webinar programs.
- Excellent verbal and written English communication skills with an ability to simplify messaging and tell a compelling and engaging story
- A self-motivated, result-driven, enthusiastic, team player with great interpersonal skills
- Proficiency in CRM tools. Advantage: SalesForce
Mploy