Job DescriptionHead of Demand GenerationWe’re looking for a Head of Demand Generation to build and scale a world-class marketing engine. This role offers the opportunity to take full ownership of pipeline creation, campaign strategy, and growth systems while working closely with Sales and Product to drive measurable impact across the entire funnel.This position is perfect for a marketing leader who can think strategically, move fast, and thrive in a lean, high-growth environment. You’ll bring both creativity and discipline—developing campaigns that resonate with finance teams, optimizing performance, and experimenting with new ways to fuel growth.What You’ll DoLead the demand generation strategy to consistently deliver qualified pipeline and drive revenue growthLaunch and scale campaigns across paid media, SEO, content, webinars, events, and outbound channelsOwn marketing-sourced pipeline targets and optimize performance through testing and reportingCollaborate with Sales and Product on creative messaging and campaigns tailored to target personasManage the marketing tech stack including tracking, attribution, automation, and analyticsAnalyze data to uncover insights, iterate on strategy, and identify new growth opportunitiesWhat We’re Looking For5+ years in B2B marketing and demand generation, ideally within SaaS, fintech, or consumer techProven success driving acquisition and revenue growth at an early or growth-stage companyExpertise across key performance channels (paid, SEO, content, outbound, digital engagement)Strong analytical skills with fluency in campaign metrics, funnel data, and attributionExperience with HubSpot and modern marketing automation/analytics toolsA creative, entrepreneurial thinker who thrives in fast-moving environmentsWhy This Role Stands OutImpact: Lead demand generation from the ground up and directly influence growth strategyCollaboration: Partner with founders, sales, and product to shape campaigns and messagingGrowth: Build scalable infrastructure while experimenting with new ideas and approachesPackage: Competitive compensation, equity opportunities, and the chance to play a key role in a high-growth fintech companyAbout CompanyUrban Recruits specialises in connecting companies of all sizes—from startups to large tech companies, defense and cybersecurity—with the industry's brightest minds.We focus on recruiting top-tier developers, DevOps engineers, QA professionals, data experts and more. Our tailored approach ensures that each placement not only meets your technical needs but also aligns with your company's unique culture and growth goals.
