Head of Conversion Rate Optimization

• Own and lead hands-on the full CRO strategy across the customer funnel.
• Analyze user behavior and conversion data to identify areas of friction and opportunities for improvement.
• Design and execute A/B and multivariate tests to validate hypotheses and drive performance.
• Drive measurement and attribution strategies, including SKAN and MMPs (e.g. Appsflyer), to optimize ROAS and LTV across channels, platforms, and geographies.
• Collaborate closely with the BI team, design, content, and development teams to implement winning variations.
• Conduct competitor intelligence to benchmark and identify growth opportunities.
• Develop and maintain dashboards and reporting frameworks to track CRO performance.
• Present insights and statistical analysis that go beyond basic test significance, translating data into actionable strategies and business impact.
• and recommendations clearly to stakeholders at all levels.
• Stay current with CRO trends, tools, and best practices.
• Own and manage a budget for marketing campaigns and tests, divide it across teams, and measure ROAS.

• Minimum 4 years of experience in CRO, digital marketing, and performance marketing analytics.
• Proven experience managing complex, cross-functional processes or programs across departments or companies, with or without direct team management.
• Deep understanding of web and mobile conversion principles.
• Proficiency in tools such as: Excel, BI, GA4, Microsoft Clarity, landing page builders, Optimizely, VWO, Tableau, Looker, Mixpanel.
• Strong command of Advanced Excel for data analysis and modeling.
• Experience in the financial industry - an advantage.
• Excellent communication and presentation skills to clearly showcase data insights.
• Self-starter with a proactive mindset and strong problem-solving skills.

• רקע בכתיבת sql server ברמה טובה מאד! ...

Mploy