Growth Analyst
- תל אביב
- משרה קבועה
- משרה מלאה
- Data Analysis & Insights: Analyze marketing, user acquisition, and ad monetization data to identify trends and optimize strategies.
- Performance Tracking: Develop standardized dashboards and real-time reports to monitor key KPIs and support decision-making.
- Campaign Optimization: Support A/B testing, attribution modeling, and budget allocation to maximize efficiency and ROAS.
- Creatives & UA Analysis: Identify high-performing channels, campaigns, and creatives to refine ad monetization and acquisition strategies.
- Ad Monetization Growth: Collaborate with the Ad Monetization team to track, visualize, and optimize revenue performance.
- Cross-Team Collaboration: Work closely with Game Analysts, R&D, and Product teams to enhance engagement and monetization strategies.
- Statistical Modeling & Forecasting: Utilize SQL, Python, or R to predict growth opportunities and optimize marketing performance.
- Experience: 3-5 years in marketing (user acquisition) analytics within mobile gaming.
- Technical Skills: Strong proficiency in SQL & Python; experience with Tableau is a plus
- Marketing & Monetization Expertise: Understanding of UA channels, ad mediation, and key metrics like LTV, ARPU, and eCPM.
- Analytical Mindset: Ability to run statistical analyses, forecast trends, and generate actionable insights.
- Collaboration: Strong communication skills to work with cross-functional teams and optimize data-driven strategies.
Mploy