Senior Growth Marketing Manager (Maternity Replacement)

XM Cyber

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משרה קבועה
משרה מלאה

לפני 23 ימים
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XM Cyber is looking for a creative and data-driven Inbound Marketer to join our dynamic marketing team. This is an exciting opportunity for a proactive individual to take ownership of key growth projects, shape our digital presence, and make a tangible impact on our business. If you are passionate about attracting and converting customers through compelling content, optimizing the user journey, and managing a high-performing web presence, we want to hear from you.About the Role:In this multifaceted role, you will be at the heart of our inbound marketing efforts. You will be responsible for developing and executing strategies that drive brand awareness, generate high-quality leads, and nurture them through the sales funnel. This position requires a unique blend of creativity, analytical prowess, and technical aptitude to manage our online presence and optimize for growth.Key Responsibilities:Growth Project Leadership:

Identify, propose, and execute innovative inbound marketing projects aimed at accelerating customer acquisition and revenue growth.
Analyze market trends and competitor strategies to uncover new opportunities for expansion.
Collaborate with cross-functional teams, including sales and product, to ensure alignment on growth initiatives and a seamless customer experience.

Social Media and Content Creation:

Develop and manage a comprehensive social media calendar, creating engaging and shareable content across all relevant platforms.
Monitor social media channels for trends, engage with our community, and build a strong brand voice.
Ideate and create compelling content, including blog posts, ebooks, whitepapers, infographics, and video scripts, to attract our target audience.

Web Development Management and Maintenance:

Oversee the day-to-day management and maintenance of our company website, ensuring it is secure, up-to-date, and performing optimally.
Liaise with web developers and designers to implement website updates, new features, and bug fixes.
Manage the web development roadmap, prioritizing projects based on business impact and strategic goals.

Conversion Rate Optimization (CRO):

Analyze website traffic and user behavior to identify opportunities for improving conversion rates.
Develop and execute A/B tests and multivariate experiments on landing pages, calls-to-action, and forms to enhance lead generation.
Utilize analytics tools to track and report on key CRO metrics, providing actionable insights for continuous improvement.

Search Engine Optimization (SEO):

Conduct keyword research and on-page SEO to improve organic search rankings for our target keywords.
Develop and implement a comprehensive SEO strategy that includes technical SEO, content optimization, and link-building initiatives.

Proven experience in an inbound marketing role with a track record of driving measurable results.
Demonstrated experience in managing social media platforms and creating engaging content.
Solid understanding of web development processes and experience managing web projects.
Hands-on experience with conversion rate optimization techniques and A/B testing tools.
In-depth knowledge of SEO best practices and experience with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
Excellent analytical skills and the ability to translate data into actionable insights.
Strong project management and organizational skills with the ability to manage multiple priorities.
Exceptional written and verbal communication skills.
A bachelor's degree in Marketing, Communications, or a related field is preferred.

XM Cyber