Product Marketing Manager

תל אביב
משרה קבועה
משרה מלאה

לפני 16 ימים

We are seeking a Product Marketing Manager to bridge the gap between product development and market success. In this role, you will be responsible for crafting compelling product narratives, driving go-to-market (GTM) strategies, and ensuring our products resonate with the right audiences. You will work closely with product, sales, and marketing teams to position our solutions competitively, communicate value, and drive adoption.Responsibilities

Develop and execute go-to-market strategies for new product launches and feature releases.
Create product positioning, messaging, and value propositions that clearly differentiate our offerings.
Conduct market research, competitive analysis, and customer interviews to guide product strategy.
Partner with the sales team to develop sales enablement materials (presentations, case studies, playbooks).
Collaborate with the product team to ensure market feedback informs the product roadmap.
Develop and manage product marketing campaigns across digital and offline channels.
Monitor product performance in the market and adjust strategies accordingly.
Lead customer communication efforts, including newsletters, webinars, and user community engagement.
Own the creation of content such as white papers, blog posts, videos, and social media assets.

Requirements

4+ years of experience in product marketing, preferably in B2B tech or SaaS.
Proven experience launching products and executing successful GTM strategies.
Strong storytelling skills with the ability to translate technical features into customer benefits.
Experience working closely with product management, sales, and demand generation teams.
Analytical mindset with experience using data to guide marketing decisions.
Excellent written and verbal communication skills.
Bachelor's degree in Marketing, Business, or related field.

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