
Senior Paid Acquisition Specialist
- תל אביב
- משרה קבועה
- משרה מלאה
- Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
- Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
- Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
- Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
- Develop and manage monthly budget plans to optimize ROI.
- Serve as the paid acquisition team’s main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
- Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.
- 3+ years of hands-on experience in paid search or performance marketing, with a strong track record in data-driven campaign execution and optimization.
- High level of AI fluency, including the use of automation and AI tools to streamline workflows, optimize campaign execution, and improve analytical processes.
- Proven ability to manage and scale campaigns in Google Ads with clear performance ownership.
- Proficient in Excel & Google Sheets, with experience organizing and analyzing large sets of data to generate actionable insights that support business decisions. Familiarity with SQL is a plus.
- Experience with data visualization tools such as Tableau, Looker, Power BI, or similar platforms is a plus.
- Comfortable conducting both ad hoc and in-depth analyses, identifying trends, performance gaps, and making projections to support strategic planning.
- Strong communication skills, including the ability to present complex data clearly and deliver actionable insights and recommendations to senior stakeholders.
- Strong problem-solving skills, with an innovative mindset and the ability to adapt quickly in a fast-paced, dynamic environment.
- Proven ability to collaborate effectively with cross-functional teams while demonstrating strong ownership and accountability within your domain.
- Bachelor's degree in Marketing, Business, Economics, Data Science, or a related field.