PPC Campaign Manager
- תל אביב
- משרה קבועה
- משרה מלאה
- Plan, execute, and optimize full-funnel LinkedIn advertising campaigns, including thought leadership, remarketing, and audience engagement.
- Develop and implement Account-Based Marketing (ABM) and AI-driven strategies to enhance campaign precision and effectiveness.
- Manage campaign budgets, ensuring optimal allocation and ROI maximization.
- Create and refine audience targeting strategies, leveraging first-party data, lookalike audiences, and intent-based targeting.
- Collaborate with content marketing, sales, and design teams to align campaign messaging with broader marketing objectives.
- Analyze key performance metrics, including MQLs and SQLs, to generate actionable insights for ongoing campaign improvements.
- Utilize marketing automation platforms (HubSpot) and CRM tools (Salesforce) to track performance, measure attribution, and optimize conversions.
- Stay ahead of industry trends and platform updates, continuously testing and implementing new LinkedIn ad formats and strategies.
- 4+ years of experience as a full-time PPC professional, with a proven track record in B2B marketing (preferably SaaS).
- Hands-on experience managing Enterprise LinkedIn accounts and budgets.
- Expertise in LinkedIn Ads (Meta & Google Ads experience is an advantage).
- Strong analytical skills, with high proficiency in Excel for performance analysis and reporting.
- Experience with marketing automation platforms like HubSpot and CRM systems like Salesforce for campaign tracking and lead management.
- Native or fluent English speaker with excellent verbal and written communication skills.
- Experience with AI-driven marketing tools and predictive analytics.
- Strong background in Account-Based Marketing (ABM) strategies.
- Data-driven mindset with the ability to translate insights into actionable campaign optimizations.
Mploy