Director of Growth Marketing

• Define, develop, and execute Global GTM Marketing programs aligned with Shield's business goals and growth targets.
• Collaborate with leadership to identify and prioritize opportunities for GTM optimization and innovation.
• Lead cross-functional teams to execute major initiatives, including market expansion, new product rollouts, and strategic partnerships.
• Oversee Marketing demand generation programs and ABM campaign strategy, timelines, resource allocation, accountability frameworks, and execution metrics.
• Develop processes and dashboards for measuring Marketing ROI and performance impact.
• Stay current on GTM trends and industry benchmarks to inform strategy.

• Architect and scale a full-funnel marketing approach-top-of-funnel brand awareness and demand generation to bottom-of-funnel deal acceleration.
• Drive Account-Based Marketing strategy across different segments using intent based targeting, personalization, and orchestration.
• Integrate intent-based data and behavioral signals to prioritize accounts, tailor campaigns, and shorten sales cycles.
• Drive multi-channel acquisition across paid media, SEO, content, email, social, video, and podcasting-optimized for Generative Engine Optimization (GEO) to enhance searchability and AI visibility.
• Monetize Shield's brand presence through owned media channels (PPC, owned content, webinars, podcasts, video series) and field/in-person events, tracking contributions to pipeline and revenue.
• Collaborate with Product Marketing and Brand teams to ensure channel-specific strategies reinforce Shield's value proposition.

• Lead and scale the Marketing Operations function, managing Marketing systems, process design, and performance analytics.
• Architect and optimize the end-to-end Marketing and sales process, from lead routing to deal closing and renewals.
• Lead the growth roadmap with a focus on acquisition, activation, and retention.
• Build internal alignment and drive execution across growth, product, and revenue teams.

• 10+ years of experience in Marketing Demand Generation and ABM growth strategies, with 5+ in a leadership role.
• Proven track record in Enterprise B2B SaaS, leading GTM strategy through hyper-growth phases.
• Deep knowledge of HubSpot (admin-level understanding preferred) and marketing and sales process automation.
• Strong grasp of SaaS economics and metrics: ARR, CAC, LTV, churn, and expansion.
• Analytical mindset with the ability to distill data into actionable insights and strategic decisions.
• Experience managing cross-functional teams and collaborating across Marketing, Sales, and Product.
• Exceptional communication and stakeholder management skills.
• Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
• English mother tongue or fluent.

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