Senior Demand Generation Manager
- תל אביב
- משרה קבועה
- משרה מלאה
- Own and execute a full-funnel demand generation strategy to drive high-quality pipeline
- Launch creative, multi-channel campaigns across paid search, paid social, SEO, GEO, ABM, emails, and more
- Lead website strategy and conversion optimization, partnering with design and dev to maximize performance
- Define and track key campaign metrics, deliver performance insights, and forecast pipeline generation with precision
- Design and execute ABM programs that creatively engage target accounts with targeted messaging for key personas
- Leverage best-in-class AI tools to catalyze production of campaigns and deliverables
- Map and continuously evolve ICP targeting and segmentation across all channels
- Create and test non-traditional nurture and reactivation strategies (gifting, guerilla campaigns, etc) to move leads through the funnel
- Collaborate with Content, Field Marketing, and Product Marketing to amplify launches, virtual and physical events, and product updates
- Contribute to SEO and GEO strategies, including blog content, to grow inbound interest and organic pipeline
- 5+ years of B2B demand generation or growth marketing experience
- Native-level written and spoken English
- A creative mindset with a proven ability to think outside the box on demand generation
- Demonstrated success with Google Ads, LinkedIn Ads, and website optimization (WordPress, Elementor)
- Experience with HubSpot, including email marketing, lead nurturing, and reactivation campaigns
- Experience in the healthtech space - advantage
- Strong grasp of campaign performance metrics, pipeline forecasting, and funnel reporting
- Familiarity with account-based marketing / buyer signal foundations (Peer Insights, G2, Demandbase, 6sense, etc), targeting strategies, and lifecycle planning
- A self-starter mentality with the agility to thrive in a fast-paced, startup environment
- Excellent communication skills-written and verbal-with a flair for creative writing a strong plus
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