Channel Marketing Manager
- תל אביב
- משרה קבועה
- משרה מלאה
- Lead integration of new Partner Portal with Cato IS team for the Channel Marketing organization.
- Drive channel marketing programs to support all regions globally, ensuring alignment with company objectives and partner growth.
- Develop and implement channel marketing programs at scale that align with company objectives and drive Channel Partner growth.
- Collaborate with regional channel stakeholders to ensure consistency and effectiveness of programs across all regions.
- Oversee partner portal marketing processes, campaigns, and content, ensuring they meet partners' needs and support business objectives.
- Utilize data analytics to inform marketing strategies, track performance, and optimize campaigns.
- Monitor and analyze program performance, providing insights and recommendations for continuous improvement.
- Coordinate with other marketing teams to create and leverage compelling in-house marketing tools (ABM, content syndication, targeted campaigns), program content, and resources.
- Develop and manage programs budget, ensuring efficient allocation of resources.
- Build and optimize channel marketing processes within information systems to efficiently support business needs and maintain high partner experience.
- B.A or equivalent university degree (MBA advantage)
- 5-10 years of experience in marketing operations/sales operations experience
- Experience in initiating and driving (A-Z) marketing activities with clear goals/KPIs
- Experience in managing cross-organizational projects
- Hands-on experience with marketing automation platforms such as SFDC, Marketo and Hubspot
- Experience in partner marketing programs/partner portal implementation - a plus
- An outstanding team player
- Creative thinking
- Strong analytical skills, high excel proficiency
- Strong presentation and storytelling skills
- Proficient in Vertical campaigns
- Available during EST business hours
- Reporting to Director of Marketing Operations & Analytics Director. The ideal candidate will be a self-driven and ultra-organized individual.
Mploy