Performance Marketing Lead
- תל אביב
- משרה קבועה
- משרה מלאה
- Own and optimize full-funnel acquisition across key paid platforms
- Set budgets, ROAS goals, and testing roadmaps based on CAC/LTV performance
- Manage and scale Meta campaigns directly (structure, targeting, budget pacing, creative rotation)
- Analyze performance data to drive decisions across creative, messaging, and media mix
- Collaborate closely with creative, product, and analytics teams
- Leverage AI and automation tools to streamline workflows and enhance campaign effectiveness
- Lead and develop a small cross-functional growth team, including influencer marketing
- 4+ years in performance marketing with strong hands-on Meta experience
- Proven track record managing high 6- or 7-figure monthly budgets
- Strong analytical skills and experience with attribution tools, GA4, and post-purchase data
- Experience leading small teams and working cross-functionally
- High proficiency in English (spoken and written)
- Comfort using AI tools for ideation, copy, and optimization
- Experience with TikTok, YouTube, or other growth platforms
- Familiarity with influencer/UGC strategies and whitelisting
- Background in high-growth DTC environments
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