User Acquisition Team Lead
- רמת גן
- משרה קבועה
- משרה מלאה
- Lead, manage, and mentor a team of marketing professionals, guiding them to develop their skills and achieve their targets
- Oversee the planning and execution of global, large-scale marketing campaigns on ad platforms such as Facebook, YouTube, and Google, ensuring KPIs are met
- Drive growth into new marketing channels
- Manage and optimize marketing budgets with a focus on ROI, leveraging A/B testing and data-driven experiments to improve performance
- Collaborate with our Creative, Design, Revenue, and Product teams to align marketing efforts with business goals and create standout campaigns
- Monitor and analyze campaign data to continually optimize performance and report results to senior management
- Proven track record of managing and mentoring an online marketing team
- 5+ years of experience managing large-scale campaigns - a must
- Strong understanding of user acquisition funnels and subscription-based business models (SaaS)
- Experience with multiple user acquisition channels (including Google, YouTube, Facebook, LinkedIn, Taboola, Outbrain, etc.)
- Data-driven mindset with strong analytical skills and the ability to work with large sets of data
- Proactive and adaptable with a growth mindset
- Hands-on experience with Google Analytics
- Deep understanding of SEO - an advantage
- Familiarity with WordPress - an advantage
- Creative thinking and copywriting skills - an advantage
- Excellent written and verbal communication skills in English
Mploy