Head of Digital Marketing

• Plan, create, and publish engaging content for social media and other digital channels.
• Develop, manage, and optimize paid advertising campaigns, including precise audience targeting and performance analysis.
• Oversee and implement comprehensive SEO strategies, including organic website optimization, content expansion, and improving site rankings.
• Manage and update website content regularly using WordPress, ensuring fresh, relevant, and SEO-friendly materials.
• Lead email marketing campaigns, from strategic planning to content creation, utilizing HubSpot to segment, target, and measure effectiveness.
• Edit and produce high-quality video content to complement digital marketing initiatives.
• Collaborate cross-functionally to align digital marketing strategies with broader company goals.

• 5-7 years of experience in digital marketing roles.
• Proven ability in content creation and publishing, specifically on LinkedIn.
• Hands-on experience managing successful LinkedIn paid campaigns, including audience targeting and analytics.
• Expertise in SEO, with a demonstrated track record of improving organic search rankings and site traffic.
• Proficiency with WordPress or a similar tool for site updates and content management.
• Skilled in email marketing via a marketing automation tool - familiarity with HubSpot is a plus.
• Proven ability in video editing using editing tools
• Excellent English writing skills with an ability to create professional, persuasive, and clear content.

• Previous experience in cybersecurity, blockchain, or fintech industries.
• Familiarity with industry-specific digital marketing trends and strategies.

Mploy