Social PPC Campaign Manager

• Plan, execute, and optimize full-funnel LinkedIn advertising campaigns, including thought leadership, remarketing, and audience engagement.
• Develop and implement Account-Based Marketing (ABM) and AI-driven strategies to enhance campaign precision and effectiveness.
• Manage campaign budgets, ensuring optimal allocation and ROI maximization.
• Create and refine audience targeting strategies using first-party data, lookalike audiences, and intent-based targeting.
• Collaborate with content marketing, sales, and design teams to align campaign messaging with broader marketing objectives.
• Analyze key performance metrics, including MQLs and SQLs, to generate actionable insights for continuous campaign improvement.
• Utilize marketing automation platforms (e.g., HubSpot) and CRM tools (Salesforce) to track performance, measure attribution, and optimize conversions.
• Stay ahead of industry trends and platform updates, continuously testing and implementing new ad formats and strategies.

• 3+ years of hands-on experience managing social PPC campaigns in an agency or tech company.
• Proven ability to scale campaigns, ideally in B2B or SaaS environments.
• Strong understanding of tracking infrastructure, including pixel/CAPI setups and offline conversion tracking.
• Data-driven mindset with a passion for testing, experimentation, and iteration.
• Experience building campaigns from scratch, including creative strategy and audience segmentation.
• Strong communication skills and the ability to collaborate effectively with design, content, and product teams.
• Comfortable leveraging AI tools to create and scale ad creatives.
• Analytical thinker with the ability to turn insights into strategic actions.

• Hands-on experience running LinkedIn Ads - Big Advantage

Mploy