Brand Marketing Lead
- כפר סבא
- משרה קבועה
- משרה מלאה
- Lead the development and execution of annual brand marketing plans, including TV, digital, social, influencer, PR, and point-of-sale campaigns.
- Manage the brand end-to-end: from product packaging design to consumer-facing communication.
- Oversee and collaborate with creative, media, and PR agencies.
- Work in close matrix with internal stakeholders (Sales, Digital, Product, Global HQ, and more) while maintaining a positive, motivating working dynamic.
- Analyze market trends, consumer behavior, and competition; initiate data-driven marketing improvements.
- Ensure brand consistency and adherence to brand guidelines across all touchpoints.
- Track and report performance against KPIs, ensuring alignment with business goals.
- Bachelor's degree in marketing, Communications, or Business - required. MBA - a plus.
- Minimum of 4 years' experience in brand management within the FMCG industry - required.
- Proven experience managing advertising agencies, TV campaigns, influencer and digital activity.
- Strong understanding of retail and social media environments.
- Excellent collaboration and interpersonal communication skills.
- High attention to detail and brand consistency.
- A creative thinker with strong business orientation and KPI focus.
- Fluent in Hebrew and English.
Mploy