Product Marketing Manager
- תל אביב
- משרה קבועה
- משרה מלאה
- Product Messaging - Develop and own product positioning, segmentation, messaging, and value propositions for Gloat's current products and upcoming product launches
- Sales Enablement - Partner with sales and sales enablement to arm the sales team to effectively deliver Gloat's value proposition to customers and prospects
- Product Launch Activations & Campaigns - Maximize impact of Gloat's product and feature launches by collaborating closely with Product Management and senior stakeholders across the organization to craft the best go-to-market strategy
- Collateral Development - Craft engaging and high-quality marketing collateral using every medium (text, videos, slides, etc.) and channel (email, web copy, webinars, events, presentation decks, etc.)
- Competitive Intelligence - Research and understand the competitive landscape and Gloat's competitive differentiators. Enable sales with tools and tactics to bring these differentiators to life.
- Product Insights & Case Study Development - Work collaboratively with Gloat's Business Intelligence and Customer Success teams to generate product insights and customer case studies that communicate the product value effectively
- Market & Buyer Subject Matter Expertise - Develop a deep understanding of our target market, including buyer personas, key uses cases, and customer needs
- Buyer Feedback & Product Roadmap Support - Work closely with the Product team to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings
- 5+ years of relevant work experience - we're looking for someone who's a strong communicator, great at analyzing information and pulling out relevant insights, and who's able to understand different personas and tailor message and collateral accordingly
- Native English speaker- Mandatory!!
- Effective track record of collaborating with cross-functional teams. In this role, you'd work with Product, Customer Success, Data Science, and B2B Sales teams to create GTM strategies and campaigns
- Hands-on experience managing analyst relations and driving engagement with industry analysts
- Proven experience collaborating cross-functionally with various teams across the marketing organization, including content, video, events, and more.
- Self-starter with the ability to succeed in a fast-paced and rapidly changing environment
- Stand out verbal and written communication skills
- Strong project management and organizational skills
- Curiosity - a desire to understand our buyers and the challenges they face, as well as the growing and changing competitive market
- Previous start-up experience is a huge plus
- Bachelor's degree or equivalent experience
- This hybrid position requires commuting to our TLV office 3 days a week.
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- Department: Operations
- Location: Tel Aviv
- Workplace Type: Hybrid
- Employment: Fulltime
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