Senior Lifecycle Marketing Manager - B2C
Similarweb
- תל אביב
- משרה קבועה
- משרה מלאה
- Strategize, lead and execute an internal communication strategy with our existing user base to motivate and encourage them to engage with our apps and convert to perform revenue-generating actions while increasing their stickiness
- Own the marketing automation platform implementation & maintenance
- Optimize and A/B test user funnels, business models, content and pricing to achieve revenue and retention goals
- Initiate, specify and define creative product ideas to reach product targets
- Collaborate with the product, R&D, design, marketing, data and development teams to prioritize and execute impactful tasks
- Regularly analyze and present marketing and revenue related data to support future tasks and provide visibility to previously launched activities
- Analyze market trends and customer feedback to identify new opportunities
- Utilize data analytics to refine strategies and improve decision-making.
- Facilitate communication between departments to align objectives and maximize efficiency.
- Stay updated on relevant regulations and industry best practices
- Demonstrated experience in improving revenue and retention efforts across B2C products
- 3+ years experience with marketing automation (email, push, pop-ups) planning and execution for B2C apps (advantage - experience with Braze (or equivalent)
- Super analytical thinking - working with MixPanel or similar - advantage
- A methodical, organized and thorough person able to design efficient work processes and own projects A-Z
- Highly technical and passionate about reading and writing documentation
- Creative, problem-solver & entrepreneurial state of mind
- Ad monetization/affiliate experience - advantage
- Native/fluent English (additional language - advantage)
- Ability to work in a diverse & dynamic environment