CRM Technical Implementation Lead

• Lead the implementation and maintenance of CRM events, attributes, and data flows across systems such as Braze, Adjust, and future integrations
• Partner with CRM managers to support campaign execution by ensuring accurate event tracking, segmentation logic, and audience delivery
• Manage and maintain technical documentation related to CRM systems and data sources.
• Collaborate with Product, BI, and Development teams to align event naming conventions, data layer structure, and customer journey tracking logic
• Perform QA and testing of new campaign implementations, event setups, and user journeys to ensure flawless execution
• Support cross-platform integrations and data enrichment initiatives to optimize user lifecycle marketing
• Oversee and support QA processes, including the potential management of a dedicated QA team member
• Troubleshoot and resolve data discrepancies across systems and campaign delivery platforms
• Monitor performance and delivery of marketing campaigns from a technical perspective and suggest optimizations
• Help define scalable processes for CRM campaign readiness, including pre-launch testing, validation protocols, and release cycles

• 3+ years of experience in a technical CRM/marketing operations/implementation role, ideally within a fast-paced B2C mobile app environment
• Strong understanding of CRM platforms, especially Braze - experience with events, Canvas flows, and API & SDK integrations is a huge advantage
• Detail-oriented mindset with strong organizational and documentation skills
• Ability to work on multiple projects simultaneously with tight timelines
• Experience managing or working closely with QA processes or team members
• Basic knowledge of HTML, JSON, SQL or data structures is an advantage
• Strong communication skills - ability to translate marketing goals into technical requirements
• Proven ability to work cross-functionally with marketing, product, BI, and engineering teams

• Understanding of data governance, privacy compliance (e.g., GDPR), and consent tracking

Mploy