CRM & Lifecycle Manager
- תל אביב
- הכשרה
- משרה מלאה
- Develop and execute a multi-channel CRM strategy to improve player engagement, retention, and monetization.
- Design and manage lifecycle campaigns across all player stages:
- FTUE journeys to activate new players and increase D1/D7 retention
- Engagement flows to promote daily/weekly habits and session depth
- Churn prevention flows using behavioral and predictive signals
- Reactivation and win-back journeys for lapsed users
- Event- and content-driven campaigns tied to LiveOps calendar
- VIP nurturing for highly engaged players
- Define CRM data requirements and work with BI and engineering to:
- Implement behavioral and transactional tracking events
- Set up custom user attributes for segmentation
- Integrate predictive models (churn risk, payer potential, etc.)
- Maintain accurate real-time data sync between the game and CRM platform
- Build and optimize campaigns in Braze, orchestrate automated journeys, set up control groups, holdouts, and A/B tests, monitor campaign health, delivery, and data sync status, continuously iterate based on performance and test results.
- Analyze CRM performance using Braze analytics and internal BI tools, track key KPIs such as retention (D1/D7/D30), LTV, ARPU, churn, open/click/conversion rates. Provide insights and recommendations to improve results and align with broader business goals.
- Collaborate cross-functionally with LiveOps, Product, Monetization, Creative, and Data teams to align campaigns with game events, player journeys, and business strategy.
- Ensure all communications comply with global data privacy standards (GDPR, CCPA, etc.).
- 2+ years of experience in CRM, retention marketing, or lifecycle management
- Hands-on experience with Braze or similar CRM platforms (Optimove, Leanplum, Salesforce MC)
- Strong understanding of player segmentation, user journeys, and behavioral triggers
- Data-driven mindset with experience in A/B testing, campaign analysis, and optimization
- Ability to partner with data teams to define events, build segments, and interpret insights
- Excellent communication skills - both creative copywriting and cross-team collaboration
- Experience in mobile gaming or free-to-play environments strongly preferred
- Passion for games and player psychology
- Cibus card
- Education fund
- Access to knowledge and skills development
- Free drinks & fresh fruit
- Seasonal and occasional gifts
- Summer and winter party
Mploy