User Acquisition Manager
- תל אביב
- הכשרה
- משרה מלאה
- Develop and implement advanced user acquisition strategies to drive growth to our business.
- Manage 'hands on' digital advertising performance campaigns across various platforms to reach target audiences effectively.
- Analyze campaign data and performance metrics to optimize campaigns and maximize ROI.
- Utilize Excel, Looker Studio and our internal BI systems to extract and analyze data, gaining valuable insights for campaign optimization.
- Collaborate with cross-functional teams including creative studio, content, and analytics, to define the creative direction for campaigns and ensure cohesive messaging and branding across all platforms.
- Conduct multiple A/B tests on various 'creatives' and 'setups' to identify the most effective path and continuously optimize performance.
- Prepare and present regular performance reports to stakeholders, highlighting key metrics, insights and recommendations for future campaigns.
- At least 4 years of experience in a user acquisition position (Media Buyer / Performance Analyst etc.) in a performance-based company in at least one of the following platforms Meta (Facebook & Instagram), TikTok, Native (Taboola& Outbrain) etc.
- Managing campaigns for the US market.
- Experience in B2C Lead generation performance campaigns with a spend of multi million dollar yearly through targets and KPI's and with positive ROI.
- Strong analytical skills, a data-driven mindset and motivation to achieve performance goals.
- Comfortable with technical aspects of Performance Marketing and its platforms willing to dive deep into the details when necessary
- Ability to thrive in a fast-paced, collaborative environment with a can-do approach.
- Excellent communication skills (Hebrew and English).
- Willingness to work outside regular working hours to monitor your campaign and take care of unexpected matters.
- im hiring: junior media buyer (entry level) *
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