PPC Campaign Manager

K2view

רעננה
משרה קבועה
משרה מלאה

לפני חודש
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We're seeking a motivated and results oriented PPC Campaign Manager (Lead Generation) to join our growing marketing team. In this hands-on role, you'll be responsible for developing and managing data driven PPC campaigns that not only drive traffic but also generate high-quality leads for our company. You'll learn from experienced professionals and gain valuable skills in crafting targeted campaigns that convert clicks into qualified leads.Responsibilities:

Partner with the marketing team to understand company goals and develop targeted PPC campaigns focused on lead generation.
Conduct in-depth keyword research to identify opportunities to reach prospects actively searching for our products.
Build and manage lead generation campaigns across various PPC platforms (e.g., Google Ads, LinkedIn).
Craft compelling ad copy that resonates with target audiences and encourages them to convert (e.g., sign up for a free trial, download a white paper).
Develop landing pages optimized for lead capture, ensuring a seamless user experience.
Manage campaign budgets, bidding strategies, and optimize campaigns for maximum return on ad spend (ROAS) and lead generation.
Track key performance indicators (KPIs) such as cost-per-lead (CPL) and lead quality.
Analyze campaign data and generate reports to identify areas for improvement and optimize campaign performance for lead generation.
Stay up to date on the latest PPC trends and best practices in lead generation.
Collaborate effectively with internal teams (design, SDRs).
Develop and implement a data-driven LinkedIn social media strategy aligned with overall marketing objectives.
Take part in creating high-quality, engaging content (articles, posts, videos) that showcases our industry expertise and thought leadership.
Manage the editorial calendar, schedule content posts, and optimize timing for maximum reach.

1-2 years of experience in PPC campaign management
Alternatively, 2-3 years of experience in managing and executing inbound, B2B, digital paid campaigns.
Experience working in an international B2B high tech company is a plus
You are a proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to data in execution.
Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously. Understanding of funnel management and metrics.
Excellent English verbal and written communication skills.
Strong understanding of digital marketing principles with a focus on lead generation strategies.
Working knowledge of PPC platforms (e.g., Google Ads) and lead generation tactics within those platforms is a plus.
Excellent analytical and problem-solving skills.
Data-driven mindset with a passion for optimizing performance and lead generation.
Attention to detail and a commitment to accuracy.
Ability to work independently and manage multiple tasks effectively.
Hybrid work days, willing to work at least 3 days a week from our Ra'anana office.

K2view