Senior Digital Communications Manager
- תל אביב
- משרה קבועה
- משרה מלאה
- Own ABB website specific corporate sections, content hubs and pages
- Develop and execute a comprehensive, year-long content, SEO, UX and performance plan for continued website optimization
- Use data and analytics tools to monitor performance, draw insights and improve optimizations. Own UTM and tracking strategy
- Partner with internal teams and external agencies to implement design, technical, architecture and content developments and enhancements
- Ensure website content governance, consistency and compliance with brand, accessibility, and legal standards
- Support the creation and launch of new ABB Group websites from ideation through execution
- Stay ahead of digital and AI trends to incorporate them into actionable improvements
- Manage ABB Wikipedia presence
- 5+ years proven experience in digital communications or marketing, website management
- UX and SEO-focused roles (Knowledge of BrightEdge), CMS platforms (Adobe Experience Manager)
- Skilled in analytics tools
- Knowledge of UTM strategy and digital tracking best practices
- Excellent organizational and project management skills
- Thrives collaborating with multiple stakeholders, cross-functional teams, and vendors
- Familiarity with GDPR and digital compliance frameworks
- Enthusiastic about AI and digital trends, with a strong motivation to create impact
- יכולת ...
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