Content Strategist

• Content engagement rates and time-on-page metrics
• Lead generation and pipeline contribution from content
• Brand mention and thought leadership recognition
• Search visibility across both traditional and AI-powered search platforms

• Develop and implement a comprehensive content strategy that drives business growth and strengthens Datarails' brand in the CFO technology space
• Lead content creation including thought leadership articles, blogs, research, in-depth whitepapers, case studies, and video content that provides unique insights CFOs and finance teams can't find elsewhere
• Collaborate closely with marketing, sales, and product teams to ensure content aligns with campaign objectives and product messaging
• Research and uncover unique and news-worthy angles that position Datarails as a thought leader
• Owning and improving content performance across traditional SEO metrics and emerging Generative Engine Optimization (GEO), optimizing for maximum reach, discoverability, and engagement

• 5+ years of experience in content creation and strategy, with strong preference for B2B SaaS or fintech industry experience
• Bachelor's degree in Marketing, Communications, Journalism, or related field; Master's degree preferred
• Proven track record of developing successful content marketing strategies that drive measurable business results
• Creativity, Can-do attitude, thinking big, attention to detail and powerful storytelling in all forms

• Exceptional writing ability with a lively, engaging style that makes complex financial and technical concepts accessible and compelling
• Clarity - clear writing, always be “showing not telling” in all your content through clear examples and insights, and passion to get to the heart of a subject
• News sense - understanding of what makes a news story and cutting through the noise
• Strong investigative instincts and insatiable curiosity to dig deep into industry trends, customer challenges, and market dynamics
• Research expertise with ability to conduct interviews, commission research, analyze industry data, and synthesize complex information
• Unique value creation - demonstrated passion and ability to provide perspectives, analysis, and insights that audiences cannot find from competitors or industry publications

• Comprehensive knowledge of traditional SEO principles, search ranking factors, algorithm updates, and core web vitals
• Generative Engine Optimization (GEO) expertise - understanding of how to create and optimize content for AI-powered search engines like Perplexity, ChatGPT, and other AI discovery platforms
• Strong analytical mindset with proficiency in Google Analytics, content performance measurement, and data-driven optimization
• Experience with SEO tools (SEMrush, etc.) and AI search optimization
• Design understanding including powerful visuals and concepts to bring stories, whitepapers and our products, to life

• Understanding of the CFO's Office - familiarity with financial planning, analysis workflows, reporting challenges, and technology adoption
• Ability to translate complex concepts and financial processes into clear, valuable content that moves the needle
• Understanding of finance team hierarchies, decision-making processes, and successful content

• Hands-on experience with generative AI tools for content research, analysis, iteration, and creation
• Proficiency with marketing automation platforms (HubSpot, Salesforce) and content management systems
• Experience with content distribution and amplification tools

• Intellectual curiosity - genuine interest in exploring finance transformation trends and emerging technologies
• Fast-paced environment adaptability - experience thriving in high-growth technology companies
• Native-level English proficiency with exceptional command of grammar, tone, and nuance required for creating compelling marketing content
• Collaborative mindset team player who asks questions and produces high quality work rapidly and without errors

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