Kasha is a global platform designed to empower small business owners, solopreneurs, and freelancers by providing an all-in-one tool to start, run, and grow their businesses. We address the inefficiencies of fragmented tools and multiple subscriptions by offering a seamless solution that integrates company formation, banking, invoicing, client management, website building, and more.About the RoleKasha is seeking an agile, versatile, and impact-driven Product Marketing Manager who blends creativity with technical insight. You will play a critical role in shaping how our products are positioned, launched, and adopted in the market. If you're passionate about user-centric communication, translating product features into customer value, and driving go-to-market (GTM) success, this role is for you.Key Responsibilities· Develop and execute go-to-market strategies for new product launches and feature updates.· Create product positioning and messaging that resonates with target audiences.· Collaborate closely with product, sales, and customer support teams to align product vision with market needs.· Conduct competitive analysis and user research to inform product and marketing decisions.· Partner with performance and brand marketing to create campaigns that drive acquisition and engagement.· Enable sales and support teams with training, tools, and assets that communicate product value.· Analyze campaign and product performance data to optimize messaging and positioning.Requirements· 2-5 years of experience in product marketing, ideally within a SaaS, e-commerce, or tech environment.· Demonstrated ability to balance creative storytelling with data-driven decision making. Comfortable using AI to work better and faster.· Strong understanding of user personas, customer journeys, and GTM strategies.· Experience working in agile environments and cross-functional teams.· Excellent written and verbal communication skills with the ability to craft clear, persuasive messaging.· Proficiency and confidence in AI marketing automation tools ), analytics tools, and presentation platforms.· Comfortable working with product and design teams to translate technical features into user benefits.Comfortable taking on new challenges and figuring things out.Nice to Have· Experience in B2C and/or emerging markets.· Familiarity with tools like Figma, Notion, and AI-based writing or design tools.· Background in user onboarding, activation, or retention-focused marketing.What We Offer· A flexible, remote-friendly environment with ownership and autonomy· The opportunity to shape high-impact products in health and commerce· A collaborative, mission-driven team that values bold ideas and execution· Access to continuous learning resources and career growth pathwaysOffice location is in Regus, Herzeliya.⚠הגש מועמדותמשרות דומות שיכולות לעניין אותך16/07/2025תל אביבmonday.com**We are looking for a Head of Product Marketing with a strong passion and vast experience in marketing.You will lead one of monday.com most str...16/07/2025תל אביבAUDIOCODESWe are seeking a dynamic, proactive and strategic Product Marketing Manager to lead the marketing efforts for our Voice Conversational AI enablement s...16/07/2025תל אביבConfidential CompanyWe're looking for a Product Marketing Manager to join our team and serve as the critical link between Product and Marketing. 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