Senior Content & Brand Voice Strategist
- תל אביב
- משרה קבועה
- משרה מלאה
- Own brand voice strategy, shaping and maintaining a clear, confident, and empathetic tone across all channels-from landing pages and emails to Meta Ads, PR, and more
- Develop content across the full customer journey, including onboarding flows, nurture sequences, educational content, and product announcements
- Write copy for web, email, SMS, in-product messaging, and blog, adapting tone and format to fit each channel
- Collaborate cross-functionally with Product, Growth, Operations, Sales, Finance, and Compliance teams to align messaging with user needs, regulatory requirements, and business goals
- Coordinate across time zones, working with distributed teams to gather input, secure approvals, and maintain smooth project workflows
- Run final QA on all messaging and creative to ensure accuracy, clarity, and alignment with legal and brand guidelines
- Launch and optimize messaging experiments, including A/B tests and performance-driven content iterations
- Support GEO/SEO and paid acquisition efforts with content strategies that elevate visibility while preserving brand integrity
- Maintain and evolve brand voice documentation, training new team members and ensuring consistency across departments
- A sharp, confident creative with deep editorial instincts and a passion for thoughtful storytelling
- Skilled at turning complex or sensitive information into clear, engaging, and trustworthy copy
- Experienced in brand voice development, content strategy, and cross-channel messaging
- Collaborative and diplomatic-able to manage input and feedback from multiple stakeholders while keeping projects on track
- Meticulous about QA, tone consistency, and the finer points of grammar and clarity
- Flexible and calm in a fast-paced, startup environment, with experience navigating legal/compliance review processes
- 7+ years in content strategy, brand writing, or editorial roles, ideally within tech, legal, or consumer service brands
- Experience writing for regulated industries or working alongside legal/compliance teams
- A portfolio that showcases voice-forward content across digital channels
- Familiarity with tools like Braze, Salesforce, Builder.io, Storyblok, and project management platforms (e.g., Asana, Notion)
- Experience working in distributed teams and across time zones
- יכולת ...
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