Marketing Automation Manager

• Campaign Management: Set up and manage automated campaigns, newsletters, user protocols, in-product and more channels across multiple products and audience segments.
• Performance Optimization: Monitor campaign impact, analyze results, and continuously improve performance through insights and prioritization.
• Cross-Team Collaboration: Work closely with product marketing, creative, content, data, and other teams to align campaigns with business goals.
• A/B Testing & Experimentation: Run ongoing A/B tests to optimize performance across emails and in-product touchpoints.
• Data & Segmentation: Manage user segmentation based on user status, behavior, demographics, and product usage to deliver relevant messaging.
• In-Product & Landing Page: Support in-app campaigns and landing page activities to drive feature adoption and improve performance.
• Tool & Feature Adoption: Test and implement new tools, features, and trends to keep our automation practices ahead of the curve.

• 2+ years of experience in marketing automation, CRM, lifecycle, or retention marketing from a global company - mandatory
• Proven experience working with marketing automation platform, Braze or similar tools (e.g., Klaviyo, Salesforce)
• Strong understanding of customer journeys, funnel optimization, and segmentation strategies
• Data-savvy with a solid grasp of email performance metrics and campaign analytics
• Experience building flows and managing campaign logic is essential
• A great communicator who thrives in a collaborative environment and knows how to get things done
• Passionate about growth, optimization, and delivering real impact through smart automation
• A very high level of proficiency in English, both written and spoken, is required
• Familiarity with HTML is an advantage.

Mploy