Product Marketing Director

Sightfull

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Description:Sightfull, a startup specializing in advanced, fully automated solutions for analyzing and enhancing revenue streams for SaaS companies, is looking for a senior marketer. This is a unique opportunity to join a fast-growing startup.We are looking for a creative yet analytical marketer with a love for both data analysis (on the product side) and content writing (on the marketing side).You will be responsible for translating the amazing work that our product and data teams are doing into the content we need to win over our various audiences.You will lead product communications, sales enablement, market research, go-to-market channels, competitive intelligence, marketing use of product data, customer marketing, and internal updates.Responsibilities

Create product-related communications, including website content, blog posts, video assets, sales decks, fact sheets, webinars, etc.
Drive sales enablement, including creating training materials, story-based demo scripts, competitor/use case battlecards, etc.
Research the market and work with the product team to develop our positioning, including target personas, customer journeys, value proposition, etc.
Develop go-to-market channels such as assessments/trials, marketplaces, partners, service providers, etc.
Create competitive analysis and market trend documents that cover both direct competitors and adjacent markets
Drive the use of anonymized product data in marketing materials for statistics, reports, and benchmarking efforts
Connect with our customers to work on word-of-mouth marketing, product reviews, case studies, awards, etc.

Requirements:

5+ years of experience in B2B product marketing
Experience in the data analytics/business intelligence/revenue intelligence spaces is a plus
Outstanding writing and editing skills and strong presentation skills
Self-starter with a can-do approach, a team player, and able to work in a fast-paced environment
Technical enough to interact with product management and translate product functionality into business value proposition
English – mother tongue level
Proven history of managing people, projects, and vendors
Some travel will be required

Sightfull

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