Senior PPC Manager
- תל אביב
- משרה קבועה
- משרה מלאה
- Develop and execute comprehensive PPC strategies across a diverse range of platforms, including but not limited to Google Ads, Meta, LinkedIn, Reddit, TikTok, display networks.
- Oversee the end-to-end management, daily optimization, and continuous A/B testing of all assigned paid campaigns to maximize ROI, reduce CAC, and achieve lead and conversion targets.
- Conduct in-depth analysis of campaign performance, identify trends, uncover insights, and provide actionable recommendations to improve efficiency and scale.
- Work closely with the creative and content teams to develop compelling ad copy, visuals, and video assets tailored to specific platforms and audience segments. Drive iterative creative testing.
- Manage significant advertising budgets effectively, ensuring optimal allocation across channels and campaigns to meet KPIs.
- Prepare detailed weekly and monthly performance reports, presenting key insights, trends, and strategic recommendations to marketing leadership and cross-functional stakeholders.
- Stay abreast of industry trends, platform updates, competitor strategies, and best practices in the PPC landscape.
- Minimum 4+ years of hands-on experience managing and optimizing significant budgets in performance marketing, preferably within a SaaS or B2B environment.
- Excellent analytical skills: Proficient in data analysis, comfortable with complex datasets, Ability to derive actionable insights from data is crucial.
- Experience in conceptualizing, testing, and iterating on diverse ad creatives such as video, static, animated banners for various platforms.
- Expert-level proficiency with Google Ads and Meta Ads platforms.
- Solid experience with at least 1-2 additional major advertising platforms beyond Google/Meta (e.g., LinkedIn Ads, Reddit Ads, TikTok Ads, programmatic platforms, native advertising).
- Strong understanding of conversion funnels, lead scoring, and customer lifecycle metrics
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment.
- ניסיון של 3-4 שנים בניהול קמפיינים hands-on
- שכר 17-19k תלוי ניסיון
- יומיים מהבית
- המשרד בתל אב...
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