Senior Paid Media Buyer
- הרצליה
- משרה קבועה
- משרה מלאה
- Strategy & Execution: Lead day-to-day media buying on TikTok and Meta, with additional buying on Snap, YouTube, and affiliate when applicable.
- Campaign Management: Launch and manage paid campaigns across platforms with a focus on driving conversions and scaling profitable spend.
- Testing & Optimization: Design and execute tests to improve performance; actively manage budgets based on real-time data.
- Performance Analysis: Partner with Creative and BI teams to monitor performance and identify growth opportunities through funnel metrics.
- Cross-functional Collaboration: Work closely with Creative Strategists and Editors to guide concepting and optimise ad performance.
- Affiliate Media Buying: If applicable, source, test, and scale affiliate partnerships or networks that support performance goals.
- Platform & Industry Knowledge: Stay on top of platform changes, ad trends, and emerging formats, especially for TikTok and Meta algorithm updates.
- 3-5+ years of hands-on experience buying media in a performance marketing environment
- Proven success scaling on TikTok and Meta (Snap, YouTube, Applovin, and Amazon are a big plus)
- Strong understanding of auction dynamics, bid strategies, and best practices for conversion
- Experience hitting CPA targets while managing large budgets
- Familiarity with affiliate buying or alternate user acquisition methods is a strong plus
- Familiarity with landing page optimization, including funnel analytics, pixels, and Google Tag Manager, is a strong advantage
- Proficiency in using AI tools such as ChatGPT, Claude, Notebook LM, and others to enhance performance workflows
- Strategic thinker who can balance efficiency with long-term scale
- Comfortable using data to inform decisions; experience working with analysts or dashboards
- Excellent communication skills and comfort presenting performance insights to stakeholders
- A competitive salary that reflects your experience and expertise.
- Opportunities for professional development and growth within a dynamic industry.
- A hybrid work schedule that supports flexibility and work-life balance.
- A collegial environment among peers passionate about their craft.
- A monthly budget to support your well-being.
בונוסים מבוססי ביצועים (רבעוניים ושנתיים)דרישות: 3+ שנות ניסיון בפרפורמנס מרקט...17/06/2025מרכז, 1.88 ק"מ ממיקומךדרוש/ה אנליסט/ית bi לארגון פיננסי מוביל במרכז במודל היברידידרישות התפקיד: * ניסיון כאנליסט bi מעל 3 שנים.
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