Marketing Data Analyst
- תל אביב
- הכשרה
- משרה מלאה
- Serve as the day-to-day analytics lead for Acquisition and Marketing: define measurement frameworks, clarify success metrics (CAC, LTV, ROAS), and translate questions into analysis that influences spend, targeting, and creative strategy.
- Design, implement, and maintain end-to-end tracking (UTM governance, pixels, events) across vendors (e.g., Google, Meta, LinkedIn, TikTok, programmatic) and surfaces (website, email, landing pages) to ensure trustworthy, decision-grade data.
- Lead deep-dive funnel and cohort analyses to uncover growth opportunities across paid and organic channels, our website experiences, and SEO, providing clear recommendations and “so-what”s.
- Build and own Tableau dashboards and self-serve tools that keep stakeholders aligned on KPIs, pacing, and performance; partner with data engineering to create robust marketing data models in our warehouse.
- Run A/B and multivariate tests across ads, landing pages, and lifecycle; design and analyze geo-experiments and incremental tests
- Develop and iterate attribution approaches (rule-based, MTA, MMM) and resolve channel conflicts; educate teams on how to use attribution alongside experiments to make high-confidence decisions.
- Communicate insights through compelling narratives and visuals; influence partners in Acquisition, Paid Media, SEO, Web, Content, and Lifecycle to prioritize high-impact bets and optimize continuously.
- 3+ years of experience in a marketing or growth data analyst role
- Proficiency level of SQL - must;
- Hands-on experience with paid media: how campaigns work across major vendors, UTM standards and taxonomy, and channel-level optimization practices.
- Familiarity with attribution models (rule-based, MTA, MMM) and how to operationalize them with internal marketing data.
- A/B testing and experimentation expertise; advantage for experience with geo-tests/incrementality.
- Experience collecting, modeling, and transforming marketing datasets; strong skills in SQL and Tableau (Power BI/Looker a plus).
- Experience with B2C funnels and consumer behavior; comfort balancing speed with statistical rigor.
- An exceptional storyteller and communicator who builds productive relationships with channel owners, web, product, and leadership.
- Ability to tackle ambiguous problems end-to-end, from defining the question to landing an influential recommendation.
- Technical advantage: proficiency with Python/R (e.g., pandas/statsmodels), GA4/GTM, and marketing experimentation or attribution tooling.
Mploy