Creative Director - Health & Wellness Publishing

• Develop and own the overarching creative strategy across all paid acquisition channels.
• Lead, mentor, and scale internal and freelance creative teams, fostering rapid ideation and execution.
• Integrate cutting-edge AI tools into every stage of the creative process, from research to optimization.
• Oversee the entire creative lifecycle-from insight and concept to production, testing, and iteration.
• Analyze performance data to extract insights, identify winning patterns, and continually refine campaigns.
• Collaborate with engineering teams to enhance internal platforms that support creative operations.
• Build systems that enable the team to produce high-performing creatives at scale.

• Proven track record in leading creative strategy for direct-response brands at 7-9 figure scale.
• Expertise in high-volume creative testing & optimization for Meta and YouTube (managing $500k+ monthly ad spend).
• Strong understanding of direct-response copywriting, video persuasion, funnels, and audience psychology (45+ demographic experience preferred).
• Hands-on experience with AI tools in the creative process.
• Exceptional leadership skills and the ability to inspire and develop teams.
• Data-driven decision maker with strong analytical skills.
• Experience in the health & wellness niche is a strong plus.

• Fully remote work with a global impact.Leadership role with autonomy to shape the creative vision of a scaling, profitable business.
• Opportunity to build an AI-powered creative system with dedicated engineering support.
• Work directly with a CEO who values creative excellence.
• Competitive compensation with potential for performance-based incentives.

Mploy