Product Marketing Professional
- רעננה
- משרה קבועה
- משרה מלאה
- Initiate, lead, and support end-to-end product-related content, campaigns, programs, promotions, go-to-market plans, and other activities.
- Manage product marketing launches, releases, and rollouts with cross-functional cooperation.
- In partnership with our Product, Pre-Sales, Marketing Content and MarComm staff, develop and refine messaging, positioning and value propositions, differentiate our products against competition, and adapt our messaging to resonate with our different target market sectors, use cases, buyer personas, and partner ecosystem, for our products and their various deployment configurations.
- Build go-to-market plans per product / sector / use case including messaging, positioning. content creation and sales enablement tools.
- In partnership with Marketing Content, MarComm, Product, and Pre-Sales staff, develop both business and technical product-related content, including whitepapers, solution briefs, presentations, videos, webinars and more.
- In partnership with Product and Market Research, develop sales enablement materials to train and arm the sales team with constant and timely market and competitive intelligence that drives sales productivity, pipeline progression, and sales wins.
- Deliver product presentations on webinars and other internal and external virtual and physical events.
- Translate technical details into values, benefits, and advantages.
- Position products to rapidly take advantage of market and industry trends.
- Support product related collaboration activities with channel and technology partners.
- 3-5 years of proven product marketing experience, both strategic and tactical.
- Strong advantage to candidates with B2G, Aerospace, Defense, Military, Homeland Security, Public Safety, and/or Law Enforcement industry experience
- Experience in supporting, educating, and enabling sales staff on selling points, competitor analysis, competitive advantages and more.
- ROI-tracking skills, ability to analyze what is or is not cost-effective and working.
- Strong speaking, writing and visual skills.
- Excellent interpersonal human relations skills to interact with staff, colleagues, cross-functional teams, and third parties.
- Ability to understand and resolve complex technical, strategic, and business issues.
- Strong analytical and project and program management capabilities; capable of heavy multi-tasking
- Highly fluent English both in writing and verbally (native mother-tongue English level is an advantage)
- Creative and quantitative thinker, detail oriented
- Self-starter, high initiative, and energy
- Familiarity with marketing automation, online marketing, and email campaigns
- BSc/BA in relevant field; technical degree a plus; MBA advantageous
Mploy