Head of Acquisition
- הרצליה
- משרה קבועה
- משרה מלאה
- Define and run the UA strategy end-to-end across Google Ads, Meta, TikTok, programmatic DSPs, and Apple Search Ads.
- Lead and grow a team of media buyers, campaign managers, and UA analysts (4-10 people to start).
- Own an eight-figure annual budget-prioritise channels, manage P&L, and hit ROAS/LTV targets.
- Build a test-and-learn machine: A/B, incrementality, creative optimisation, feed-based, and automation at scale.
- Leverage data & attribution tools (GA4, AppsFlyer/Adjust, Looker/Tableau) in partnership with BI and Data Science.
- Partner cross-functionally with Product, CRM/Lifecycle, Creative, and Brand to ensure a seamless user journey and maximise lifetime value.
- 7+ years in user acquisition/performance marketing for high-scale mobile or web products.
- 3+ years leading a UA or media-buying team (minimum 4-5 direct reports).
- Deep expertise in Google, Meta, and TikTok Ads-launching, optimising, and scaling campaigns.
- Strong analytical toolkit: Excel/Sheets wizard; SQL and dashboarding a plus.
- Proven success with subscription, in-app purchase, or SaaS monetisation models.
- Fluent business English (speaking & writing). Additional languages are a plus.
- Fast, data-driven decision-maker who can prioritise ruthlessly in a dynamic environment.
- ASO and Apple Search Ads experience.
- Programmatic/DSP buying, DV360, or YouTube mastery.
- Exposure to enterprise-focused or hybrid B2B/B2C funnels.
- Hands-on with automation platforms (SA360, Smartly, Skai/Kenshoo).
- Massive impact: Report directly to the VP Growth and own a critical revenue lever.
- Serious resources: Big budgets, robust BI, in-house creative studio, and exec buy-in.
- Career runway: Equity options, management development, and global conference access.
- Hybrid flexibility: Tel-Aviv HQ (3 days in office) or remote for top-tier talent.
בונוסים מבוססי ביצועים (רבעוניים ושנתיים)דרישות: 3+ שנות ניסיון בפרפורמנס מרקט...17/06/2025מרכז, 1.88 ק"מ ממיקומךדרוש/ה אנליסט/ית bi לארגון פיננסי מוביל במרכז במודל היברידידרישות התפקיד: * ניסיון כאנליסט bi מעל 3 שנים.
- רקע בכתיבת sql server ברמה טובה מאד! ...
- לחברה מסחרית בתל אביב דרושה מנהלת חשבונות עד למאזן על מערכת sap bi
- עבודה היברידית מהבית
- ...
Mploy