SodaStream: Global Head of PR

• Strategic Leadership: Lead an integrated global PR strategy aligned with the business goals and the Drink Better brand positioning and execute it with your team.
• Brand Communications:

• Lead and implement a global PR calendar, from new product launches to bold and provocative campaigns, to deliver earned media and empower consumers to drink better.
• Translate the importance of sustainability for SodaStream and our efforts to replace single-use plastic into clear, compelling narratives for media and consumers, in strong partnership with the Global Sustainability Lead, the Pep+ team and Legal.
• Corporate Communications: Build a corporate SodaStream profile through media opportunities, speeches and high-profile events for the CEO, SGLT members and yourself.
• Reputation Management: Proactively manage brand and corporate reputation, develop risk mitigation strategies, and lead rapid response during crises or sensitive events.
• Cross-functional Collaboration: Build and lead a cross-functional team with global marketing categories, Legal and HR to ensure consistent and aligned messaging globally & advise key markets in strengthening their local PR plans.
• Agency & Team Leadership: Create a best-in-class PR set-up, identifying the best global PR agency partner and establish a strong partnership with the global PepsiCo PR team and their global PR agency.
• Measurement & Reporting: Build a best-in-class reporting tool to evaluate and improve ROI of PR activities globally and in key markets and ensure the implementation of learnings across all markets.

• 10+ years of experience in public relations, corporate communications, or brand reputation management – preferably in FMCG or consumer brands.
• Proven global experience with an understanding of regional media landscapes and cultural nuances.
• Demonstrated success in crisis communications and reputation management at scale.
• Strong media network across business, trade, lifestyle, and digital platforms.
• Exceptional written, verbal, and presentation skills.
• Experience managing global agencies & working with cross-functional teams.
• Bachelor’s degree in Communications, Public Relations, Journalism, or related field (Master’s degree preferred).

• Strategic Thinking: Ability to see the big picture, anticipate reputational risks/opportunities, and align PR with long-term business goals.
• Emotional Intelligence: High self-awareness and empathy to navigate sensitive issues, motivate diverse teams, and build trust across cultures and functions.
• Creativity & Innovation: Thinks outside the box to craft engaging narratives, find unique angles, and drive earned media results in crowded markets.
• Influence & Persuasion: Adept at influencing senior executives, media, and stakeholders without direct authority, using logic, credibility, and storytelling.
• Resilience & Adaptability: Capable of navigating constant change, shifting priorities, and evolving narratives in a fast-paced environment.
• Crisis Composure: Remains calm, decisive, and communicative under pressure. Can guide teams and executives through high-stakes, high-visibility situations.

PepsiCo