Digital Performance Lead

• Provide expert-level guidance for day-to-day performance challenges, stepping in to identify innovative solutions when the team encounters roadblocks.
• Conduct advanced analyses to unlock new growth opportunities.
• Leverage tools such as BigQuery for high-level data analysis and reporting.
• Manage ad-hoc client requests involving complex analyses and deliver data-backed insights.
• Provide a "fresh look" during business reviews to recommend new strategies and analysis approaches.

• Standardize and formalize performance analysis methods to create a consistent framework for the teams.
• Teach, review, and support the team in dashboards building.
• Mentor and train new team members on their professional onboarding journey as well as teach advanced data analysis techniques and tools to senior analyst
• Foster a culture of learning and innovation by teaching the team to create and utilize the platforms and dashboards effectively.

• Collaborate with cross-functional teams to align performance strategies with overall business goals.
• Stay updated on platform changes and industry trends to ensure the team remains at the cutting edge of marketing performance.

• At least 3 years of experience in a performance marketing role, preferably in a digital marketing agency.
• English proficiency or Native English, both spoken and written.
• Bachelor's degree in an analytical field of study
• Advanced analytical skills with proficiency in tools - such as Google Analytics, Google Ads Meta Ads, LinkedIn ads and other marketing platforms. ( BigQuery - advantage)
• Demonstrated ability to manage complex analyses and deliver actionable insights.
• Experience in creating and maintaining dashboards using tools such as Connected Sheets, Lookr Studio, PowerBI or similar tools.
• Excellent communication skills and the confidence to present ideas and analyses to clients.
• Proven track record of mentoring and training team members.
• Background in managing data automation projects- advantage

Mploy