Marketing Automation Manager
- אזור המרכז
- זמנית
- משרה מלאה
- Build and manage hands-on, multi-channel customer journeys across email, SMS, WhatsApp, and other channels
- Execute and optimize automated campaigns based on customer behavior, product stage, and audience segment
- Collaborate on paid media campaigns, ensuring automation flows align with targeting strategies and funnel stages
- Work closely with Data, Product, and Sales teams to drive engagement, conversion, and retention
- Measure, analyze, and improve performance using tools like Google Analytics, Tableau, and other BI platforms
- Identify opportunities to improve processes and personalize the user journey at scale
- Proven experience with marketing automation platforms - ideally Salesforce Marketing Cloud
- Strong track record in building multi-channel customer journeys (email, SMS, WhatsApp)
- Experience working with CRM systems - preferably Salesforce
- Familiarity with paid media platforms (Google Ads, Meta, etc.) and how they integrate with marketing automation
- Data-driven mindset with experience in Google Analytics, Tableau, or similar tools
- A solid understanding of the marketing funnel, customer lifecycle, and retention strategies
- High level of independence, ownership, and attention to detail
Mploy