Global eCommerce Consumer Insights Manager
- כפר סבא
- משרה קבועה
- משרה מלאה
- Design and execute global consumer research studies, including surveys and focus groups, to uncover customer needs, behaviors, and preferences.
- Leverage advanced analytics tools and methodologies to analyze customer journeys, product usage, and purchasing trends.
- Develop actionable insights to inform product development, marketing strategies, and overall customer engagement efforts.
- Manage and synthesize data from multiple sources, including web analytics, ERP & CRM systems and market data, to create comprehensive insights.
- Build and maintain dashboards and reporting tools to track consumer trends, campaign performance, and DTC KPIs (e.g., conversion rates, retention, CLTV).
- Present findings and recommendations to stakeholders at all levels of the organization, including executive leadership.
- Act as a key strategic partner to marketing, e-commerce, product teams and global markets to ensure consumer insights are at the core of decision-making.
- Identify opportunities for market expansion and product innovation by understanding regional and cultural differences in consumer behavior.
- Collaborate with key strategic vendors and partners to integrate multiple data sources (e.g., third-party market data, customer feedback platforms, and analytics tools) into a unified ecosystem.
- Drive initiatives to improve customer satisfaction, loyalty, and advocacy across all touchpoints.
- Act as a center of knowledge for analytics and insights, training the different stakeholders and colleagues to engage in data driven actions.
- Implement a culture of data-driven decision-making within the company, with emphasis in the DTC department.
- Bachelor’s degree in Marketing, Business Management, Statistics, Engineering or a related field
- 5+ years of experience in consumer insights, market research, or analytics, in a DTC or e-commerce space.
- Strong storytelling and presentation skills, with the ability to simplify complex data into clear and actionable insights.
- Strong knowledge of quantitative and qualitative research methods.
- Knowledge of SEO, digital marketing, and e-commerce performance metrics.
- Proficiency in analytics tools such as Google Analytics, Qlik, Power BI, or equivalent.
- Experience with CRM systems (e.g., Salesforce, Optimove), A/B testing, and campaign analysis.
- Familiarity with small home appliance categories or similar consumer goods industries.
- Experience working in a global or multi-regional capacity, with sensitivity to cultural differences.