VP Growth Marketing

תל אביב
משרה קבועה
משרה מלאה

לפני 17 ימים

Lumen is a leading health tech company empowering people to improve their metabolic health with revolutionary device-to-app technology that measures metabolism through a single breath.With over 70 million metabolic measurements logged and 2 million new measurements added monthly, Lumen is the largest metabolic health database in the world.Lumen helps 300,000+ people worldwide understand how their bodies respond to nutrition, sleep, exercise, and stress levels in real time. It provides individualized recommendations that prioritize high-impact habits to improve metabolism and help people reach their health goals.About the position:We are seeking a highly experienced and strategic VP Growth Marketing to lead Lumen's growth strategy and execution. Reporting directly to the CMO, you will be responsible for building and scaling a high-performing growth team, managing large-scale budgets exceeding $2M per month, and driving measurable results across all acquisition, retention, and monetization channels.The ideal candidate will have a proven track record in B2C companies, with deep expertise in performance marketing, lifecycle marketing, data-driven decision-making, and innovative growth strategies. You will play a critical role in shaping Lumen's global growth, optimizing ROI, and identifying new opportunities to expand our user base and maximize lifetime value.Responsibilities:

Build, lead, and mentor a world-class growth marketing team.
Manage and optimize all website panels and funnels (landing pages, sign-up flows, user activation paths, conversion panels) to maximize user acquisition and retention.
Develop and execute data-driven strategies to acquire, retain, and engage customers at scale.
Collaborate closely with Product, Design, Creative, and Engineering teams to develop and improve website components, user journeys, and creative materials related to growth initiatives.
Oversee the creation, testing, and optimization of creative assets and campaigns to ensure alignment with brand guidelines and campaign goals.
Leverage analytics and market insights to continuously improve campaigns and identify new growth opportunities.
Drive experimentation and A/B testing to refine targeting, messaging, and channel mix.

Requirements:

8+ years of experience in growth marketing, with at least 4 years in a leadership role.
Proven success in B2C companies, ideally in health tech, consumer apps, or subscription-based businesses.
Strong expertise in performance marketing (paid search, social, display, programmatic), lifecycle marketing, and retention strategies.
Experience managing and optimizing large marketing budgets ($1M+ monthly).
Strong analytical skills with a data-driven mindset.
Exceptional leadership, communication, and cross-functional collaboration skills.
Creative thinker with the ability to innovate and solve problems quickly.

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