Growth & Product Marketing Manager

• Own the end-to-end product marketing strategy, from positioning and messaging to launch and post-launch performance
• Develop and maintain all key sales and marketing materials (one-pagers, battle cards, pitch decks, case studies, whitepapers, etc.)
• Lead go-to-market strategies for new products and features working across Product, Sales, and Marketing to ensure impactful rollouts
• Collaborate with the Product team to define and articulate feature value, use cases, and benefits
• Track product performance, partner insights, and usage data to identify growth opportunities and optimize user engagement
• Drive competitive research and market intelligence to inform positioning and keep us ahead of trends
• Define, measure, and optimize KPIs for product marketing and growth initiatives
• Manage and execute paid marketing campaigns across channels, tracking performance and iterating for ROI
• Be a key contributor to our content strategy - you know how to write, and you use it to tell stories that convert

• 3-5 years of experience in product marketing or growth marketing, preferably in B2B2C or SaaS environments.
• Proven experience writing content that explains, sells, and engages. This is a must-have, not a nice-to-have.
• Strong background in product launches and go-to-market execution.
• Experience using HubSpot or similar tools for email marketing, segmentation, automation, and performance tracking.
• Demonstrated success in running paid acquisition campaigns across digital platforms.
• A collaborative spirit and a track record of working cross-functionally with product, marketing, sales, and external partners.
• Exceptional project management skills - you know how to turn strategy into execution.
• Fluent English at a native level or equivalent

• Experience in adtech, video technology, or publisher-focused products
• Familiarity with programmatic advertising or video advertising ecosystems

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