VP of Marketing
- תל אביב
- הכשרה
- משרה מלאה
- Brand marketing - lock positioning; achieve double-digit MoM growth in positive brand mentions and category searches. Responsible for brand content strategy and workplan.
- Demand & pipeline - deliver qualified leads per region (US, EU, APAC) while keeping CAC within guardrails.
- Product marketing - raise lead-to-demo, demo-to-pilot, and pilot-to-win conversion rates; shorten sales cycle. Responsible for strategizing and creating high-end content to promote products.
- Investor & ecosystem relations - nurture CEO network and prep Series C data room.
- Strategy & ops - stand up a scalable org, roadmap, and OKR dashboard; keep spend on budget.
- Publish brand-to-pipeline plan (PR, analyst, social, ambassador, “game-over” content).
- Launch four growth engines (SEO/GEO + content, paid ABM, partner co-sell, events) to generate qualified pipeline.
- Deploy a full sales-enablement kit and persona nurtures; lift deal velocity
- Own the marketing budget; reallocate quarterly to keep CAC payback low and a reasonable LTV:CAC ratio
- Manage and lead a team of 5-10 external contractors in the first year; define roles & responsibilities, workflows, and performance dashboards. The main focus is on creating visual and textual cutting edge marketing content
- Produce monthly “war-room” dashboards by region, product, and partner; present insights weekly.
- Lead investor-relations marketing: quarterly progress demos, investor brief, and bi-annual VIP demos.
- Ensure the full martech stack is live and integrated
- Work with creative agencies and studios to deliver cutting edge marketing content
- 10+ years in marketing; 8+ years at VP/Head level owning both brand and demand.
- Proven ≥ 3× ARR growth (from 7- to 8-figures) in defense-tech, robotics, or deep-tech B2G/B2B.
- Managed 6- to 7-figure annual marketing budgets
- Built from scratch and led a 5+ FTEs across US/EU/APAC
- Led at least one end-to-end category-design initiative and captured market leadership
- Double-digit MoM brand-awareness gains with tier-1 media/analyst coverage
- Executed ABM/BDR programs generating Qualified Leads.
- Improved demo-to-win rate and reduced sales cycle length through PMM initiatives.
- Established relationships with defense agencies, primes, and critical-infrastructure buyers.
- Startup tempo: able to ship roadmap, budget, and OKR dashboards within 45 days.
- Data-first operator: advanced marketing automation, analytics, and BI skills
- Proven creative work on branding, messaging, and high-end content creation
- Exceptional written and spoken English; additional language (Hebrew, German, Arabic) a plus.
- Battle-proven tech that saves lives.
- Significant funding with a clear path to Series C.
- Autonomy to build marketing from zero to world-class.
- Work alongside leading AI, robotics, and defense talent.
Mploy