Marketing VP

• Define and own the overall marketing strategy in alignment with business objectives
• Serve as a key advisor to the leadership team on all things marketing and growth
• Build and lead a high-performing, metrics-driven marketing operation (initially hands-on, with growth over time).

• Develop and refine our brand narrative, voice, and identity
• Position the company as a category leader in AI Voice Assistant for SMBs
• Oversee messaging consistency across all partners and channels

• Execute and excel in marketing to channels and partners
• Design and execute multi-channel lead generation including digital and events
• Optimize customer and partner acquisition costs (CAC) and grow the marketing-sourced pipeline
• Leverage paid and organic channels, SEO, content, partnerships, email, and events
• Own, maintain and optimize our digital assets including websites and microsites and social presence

• Develop partner marketing programs build demand and help distribution partners successfully sell our AI assistant
• Create co-branded campaigns, enablement kits, and joint events with partners
• Drive product launches and feature rollouts with compelling campaigns

• Craft compelling value propositions, product messaging, and sales enablement materials
• Conduct market and competitor research to inform GTM strategy
• Collaborate with Product and Sales to align on product launches and feedback loops.

• Define key marketing KPIs, set targets, and track performance rigorously.
• Use data and experimentation to drive continuous improvement in marketing efforts
• Own marketing automation, CRM, and analytics tools (e.g., HubSpot, GA, etc.)

• Proven experience (7+ years) in B2B/B2C SaaS marketing, with at least 2+ years in a senior leadership or VP role
• Out-of-the-box thinker. Proven experience in creating a successful new SaaS product launch to international B2SMB markets. Experience in marketing AI products, voice tech, or productivity tools to small businesses is highly desirable
• Strong background in digital marketing and brand strategy
• Proven ability to think like the target audience - understanding their needs, fears, and motivations - and apply those insights to create messaging and campaigns that connect on a personal and emotional level
• Strong understanding of market dynamics, business strategy, and partner relationship
• Excellent storytelling, communication, and leadership skills
• Data-driven and ROI-focused, with a strong grasp of marketing metrics and attribution
• Startup mindset: scrappy, resourceful, hands-on, and adaptable. Entrepreneurial spirit and comfort in fast-paced, high-growth environments
• Experience building and managing a small marketing team from the ground up
• Fluent in English - speaking, writing and presentation

Mploy