SodaStream: Global eCommerce Consumer Insights Manager

• Design and execute global consumer research studies, including surveys and focus groups, to uncover customer needs, behaviors, and preferences.
• Leverage advanced analytics tools and methodologies to analyze customer journeys, product usage, and purchasing trends.
• Develop actionable insights to inform product development, marketing strategies, and overall customer engagement efforts.

• Manage and synthesize data from multiple sources, including web analytics, ERP & CRM systems and market data, to create comprehensive insights.
• Build and maintain dashboards and reporting tools to track consumer trends, campaign performance, and DTC KPIs (e.g., conversion rates, retention, CLTV).
• Present findings and recommendations to stakeholders at all levels of the organization, including executive leadership.

• Act as a key strategic partner to marketing, e-commerce, product teams and global markets to ensure consumer insights are at the core of decision-making.
• Identify opportunities for market expansion and product innovation by understanding regional and cultural differences in consumer behavior.
• Collaborate with key strategic vendors and partners to integrate multiple data sources (e.g., third-party market data, customer feedback platforms, and analytics tools) into a unified ecosystem.
• Drive initiatives to improve customer satisfaction, loyalty, and advocacy across all touchpoints.

• Act as a center of knowledge for analytics and insights, training the different stakeholders and colleagues to engage in data driven actions.
• Implement a culture of data-driven decision-making within the company, with emphasis in the DTC department.

• Bachelor’s degree in Marketing, Business Management, Statistics, Engineering or a related field
• 5+ years of experience in consumer insights, market research, or analytics, in a DTC or e-commerce space.
• Strong storytelling and presentation skills, with the ability to simplify complex data into clear and actionable insights.
• Strong knowledge of quantitative and qualitative research methods.
• Knowledge of SEO, digital marketing, and e-commerce performance metrics.
• Proficiency in analytics tools such as Google Analytics, Qlik, Power BI, or equivalent.
• Experience with CRM systems (e.g., Salesforce, Optimove), A/B testing, and campaign analysis.

• Familiarity with small home appliance categories or similar consumer goods industries.
• Experience working in a global or multi-regional capacity, with sensitivity to cultural differences.

PepsiCo