Product Marketing Manager

הוד השרון
משרה קבועה
משרה מלאה

לפני חודש

Founded in 2002, AU10TIX is the global leader in AI driven identity verification and management, protecting the world's largest brands against advanced fraud. The company's future-proof product portfolio helps businesses provide frictionless customer onboarding and verification in 4-8 seconds while staying ahead of emerging threats and evolving regulatory requirements.We're looking for a creative, self-driven, and can-do Product Marketing Manager to join our team and help us elevate our product positioning, storytelling, and go-to-market strategies.What We're Looking ForSomeone who loves product marketing and thrives on making things happen. If you're excited about taking ownership of projects, building GTM strategies, crafting messaging that sticks, and working with smart, passionate people, you're in the right place.Looking for someone who can breathe the tight competition and bring differentiation through creative and unique projects. Someone who finds inventive ways to craft messaging frameworks that stand out and resonate. It's about building strategies that work and being hands-on enough to make sure they deliver real impact.What You'll Do:

Develop Messaging & Positioning: Create clear, differentiated messaging frameworks, presentations, content, white papers, and playbooks that make our solutions stand out.
Lead Product Launches: Own end-to-end launches, ensuring alignment across Product, Sales, Marketing, and Customer Success for maximum impact.
Market Research & Competitive Analysis: Stay ahead of industry trends, turning insights into creative content and effective strategies.
Persona & Market Understanding: Understand buyer personas and market segments to create messaging that resonates and drives demand.
Sales Enablement: Build resources like battlecards, sales decks, and training materials that empower Sales and drive results.
Customer Engagement: Participate in conferences, webinars, and events to gather insights and strengthen messaging.
Integrated Marketing Campaigns: Drive creative, high-impact campaigns for new business and product adoption.
Partner Marketing: Collaborate with partners to develop joint marketing initiatives that enhance brand presence and expand market reach.
Measure & Optimize: Track the effectiveness of marketing initiatives and continuously refine strategies for better outcomes.

Requirements:

Proven experience (2-4 years) in Product Marketing, preferably in Identity Verification, Cybersecurity, SaaS B2B Technology.
Proven experience in building and executing GTM strategies, creating marketing collateral, and supporting sales enablement.
A person who understands value, knows how to find it, highlight it, and make it resonate.
Ability to breathe the competition and create differentiation through unique projects and standout messaging frameworks.
Creative, strategic thinker who can also execute with precision and attention to detail.
Comfortable working across teams-Product, Sales, Marketing, Partners-and aligning everyone around a common goal.
Native or near-native English speaker with excellent communication, presentation, and writing skills.
Self-driven, proactive, and eager to take ownership of projects from start to finish.
Excellent communication and storytelling skills-able to simplify complex ideas and make them compelling.
Bachelor's degree in marketing, business, or related field (Master's preferred).

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