Marketing Creative Lead
- תל אביב
- משרה קבועה
- משרה מלאה
- A creative strategist who is passionate about marketing trends and innovation.
- A data-driven thinker who can balance artistic storytelling with performance marketing insights.
- A collaborative leader who thrives in cross-functional teams and can manage a remote creative team and external production.
- A strong communicator with the ability to guide creative teams and ensure brand alignment with the various game teams.
- A problem solver who can adapt and optimize creative campaigns for global audiences.
Roles and Responsibilitie**
- sDevelop and execute comprehensive creative strategies to support marketing campaigns
- .Stay on top of industry trends and apply innovative storytelling techniques to marketing assets
- .Brainstorm and pitch new ad concepts in collaboration with the Marketing team
- .Lead and inspire a creative team of designers and animators to deliver high-impact marketing assets
- .Collaborate with internal teams and external vendors to produce high-quality creatives
- .Provide clear direction and feedback to vendors, ensuring brand consistency
- .Source, negotiate, and manage relationships with creative production partners
- .Manage the creative funnel from ideation through execution, ensuring timely asset delivery
- .Analyze creative performance metrics, identify fatigue, and optimize assets accordingly
- .Lead creative testing to identify top-performing concepts and scale them effectively
- .Partner with ASO, PR, Influencer, UA, and Game teams to ensure cohesive and aligned creative execution
Key Qualificatio
- ns3+ years of experience in marketing creative, preferably in the casino mobile gaming or entertainment b2c industry, with proven experience leading a creative team of designers, animators, and production partner
- s.Strong understanding of creative trends, formats, and platforms (e.g., Facebook, TikTok, Applovin, etc
- ).Experience managing external vendors and creative agencie
- s.Proven ability to analyze creative performance metrics and optimize asset
- s.Excellent communication and collaboration skills to work across teams and partner
- s.Native English speaker is a plu
Mploy