Head of Digital Paid Media Performance

• Own and optimize all inbound paid media programs (search, social, display) to drive qualified pipeline and ARR in both commercial and enterprise segments
• Blend data-driven strategy with creative thinking to deliver measurable outcomes-not just traffic, but meaningful leads that convert
• Build and manage full-funnel campaign execution-creating project plans, aligning stakeholders, and driving teams to deliver with speed and precision
• Develop and execute segmentation strategies tailored to different customer profiles, markets, and buying stages within the property management space
• Work cross-functionally to ensure landing pages and user flows are tightly aligned with campaign objectives and optimized for conversion
• Collaborate with global teams across North America to align campaign strategy, messaging, and performance reporting
• Manage and allocate paid media budgets based on pipeline targets, ROI, and CAC benchmarks with a high attention to staying at budget while maximizing efficiency
• Analyze performance data, distill insights, and drive continuous improvement in paid channel efficiency and revenue contribution
• Partner with analytics, RevOps, and marketing operations to ensure clean data, strong attribution, and actionable reporting
• Stay ahead of channel trends, platform updates, and PropTech buyer behavior to keep our approach fresh, effective, and competitive

• 10+ years of experience in B2B paid media performance, ideally within a SaaS or high-growth tech company
• Proven track record of driving qualified pipeline through multi-channel paid media strategies
• Hands-on experience with Google Ads, LinkedIn, Meta, and programmatic platforms
• Strong grasp of segmentation, targeting, and full-funnel campaign architecture for both commercial and enterprise buyers
• Experience aligning paid campaigns with landing page strategy and user flow to maximize conversion
• Equal parts data scientist and creative strategist-you can analyze performance metrics and optimize creative with equal confidence
• High attention to detail, a bias toward action, and the ability to hold cross-functional teams accountable to deadlines
• Experience working with global, distributed teams in a hybrid environment
• Proficiency with performance and marketing tools, including Google Analytics, Salesforce, HubSpot/Marketo, Looker/Tableau, and paid media platforms
• Experience in PropTech, real estate tech, or marketing to property managers, owners, or investors - Advantage
• Familiarity with ABM strategies, intent data, or industry-specific buyer signals - Advantage
• Knowledge of regional nuances in property management across U.S. and Canadian markets - Advantage

Mploy